Established in 2001, The Communication Council pioneers integrated communication solutions spanning PR, Design, Events, Social Media, and Digital Marketing, led by expert teams in each domain. Renowned as an innovative 'idea' company, we excel in crafting strategic, long-term programs for luxury and lifestyle sectors such as fashion, retail, beauty, wellness, real estate, travel, hospitality, alco-bev and arts & culture.
With a robust network of influencers, media and trusted affiliates cultivated over two decades, TCC possesses unparalleled market intelligence and insight into consumer trends. Our targeted communication strategies focus on brand positioning, experiential marketing, community-building, storytelling, engaging content and tailored media outreach, empowering new brands to gain recognition and market share.
ARJUN SAWHNEY
DIRECTOR
Arjun Sawhney is the driving force behind the innovative and astounding work by his group of companies.
Armed with an MBA from the College of William & Mary, Virginia, USA, Arjun joined the ranks of investment bankers at Citibank in 1992. After five years of crunching numbers, Arjun realised that his interest lay in the field of branding and brand marketing and thus began the journey that has made him a force to reckon with in the industry.
After successfully establishing The Friday Corporation in 1999, Arjun moved on and created The Communication Council, a leading boutique PR agency and Green Goose Design in 2001. In 2010, Periscope was launched and specialised in conceptualising events for TCC and GGD’s niche clientele. 2012 saw the birth of The Communication Council Social - a digital agency for the new media of the new world.
SONALEE KUMAR
DIRECTOR
Sonalee is the force behind TCC’s success as one of India’s leading boutique PR agencies for Luxury/ Lifestyle businesses.
Equipped with an Honours degree in History from St. Stephen’s college in Delhi in 1993, Sonalee also studied Certificate courses in Art History from the National Gallery and the National Gallery of Modern Art, India. After a successful career in Broadcast Journalism and Publishing, in 2003, she joined The Friday Corporation; it was here that she met her future business partner, Arjun Sawhney.
Sonalee binds together the various companies under EGG, their clients and the people, making EGG Communications an industry leader, boasting long-standing relationships with the likes of the LVMH group and American Express.